Keyword research….. What is keyword research? How important is it? and what tools you need to do it?
I’m going to answer all these questions.
Keyword research is not complicated or it isn’t something that should take long for you to understand. Even though it’s importance has somewhat decreased over the years, it still has significance in online marketing.
So today I want to show you guys how to do keyword research for SEO (Search Engine Optimization) the proper way. And I promise that after reading this article you’ll see how easy it is to do. Even if you’ve never done it before!
So in this article not only I will teach you how to do keyword research but show you how “I” do my keyword research.
Before I dive into this topic I want to say that my method of keyword research involves using a paid tool called Jaaxy. This is my personal preference. But I will also show you how you can do keyword research for free. Deal? 🙂
What is Keyword Research?
Before we go too much further, I want to give you a definition for keyword research for all those who are new and wondering what it is.
Keyword research is using words that people search for in order to get that traffic to your website.
So for example, if you have built a website around the niche “labrador dog breed”
You’d want to write articles that cover this niche and your keyword research will include things like:
- How to get a labrador to sit
- How to take care of a labrador
- How to potty train a labrador
These are all the topics you would probably write about on your website. So in order to come up with these keywords to write about to fill up your blog with interesting blogs that your traffic is looking for, you need to do some keyword research.
How Important is Keyword Research – Do You Really Need to do it?
I decided to include this subtopic because some people give keyword research way too much importance than they should.
In the beginning, Google used LSI (latent semantic indexing) to learn what people are looking for. This means if you use related keywords to a targeted keyword, google ranked that site higher in the search results.
If a person searches for “labrador dog toys” the results will also show pages like “labrador dog chew toys”, “labrador homemade toys” etc… because they are all related to the original keyword.
But back then people used this to “keyword stuff” articles. Keyword stuffing is including a bunch of keywords just to rank for them but has no value to the end-user. So if you have read articles that didn’t make a lot of sense or you have written articles just to include specific keywords in it then you have witnessed it yourself.
Nowadays Google will absolutely punish you for doing this. Over the years Google has reduced reliance on keyword research so if you are still writing articles to include a bunch of keywords then you need to stop it immediately.
Every article you write should include only 1 keyword phrase. Include that keyword phrase to the title of the article and maybe mention it once in the first paragraph, but the most important thing is to write your article naturally.
Write for the readers, not the search engine. <— this is so so important guys. Probably the most valuable sentence in this whole article.
Having said all this, keyword research still plays an important part in online marketing, especially if you are trying to rank for a specific keyword phrase.
So Let’s Learn How to do it
The Alphabet Soup Technique Using Google Instant (Free)
So how can you come up with keyword phrases to write about?
If you have been struggling to come up with things to talk about on your website then you can’t complain anymore after learning this technique.
As per the name alphabet soup, it doesn’t relate to any actual soup you can drink. Durrrr…
The alphabet soup technique is a system to find an endless amount of topics (keyword phrases) to write about using Google’s very own Google instant.
If you have been using Google unless you live in the jungle you most definitely have. When you start searching something on Google, have you noticed that Google is trying to figure out what you are looking for? Well, that’s Google instant.
Using the labrador dog niche as an example. Write down your niche in the search bar, then go through the alphabet, starting with a, b, c, d, etc…
You can expand on your initial search of just “labrador” to including another keyword to it from the first search with the letter “A”. I chose “Labrador Allergies”
Now you can do the alphabet soup technique again starting with “Labrador Allergies A” and go through the alphabet to find more and more keywords.
You can use the alphabet soup technique for phrases too. You can start with “how many” and go through the letters again.
or “how to” and do the same
Other examples include: are labrador, is labrador, etc…
You can also get some great ideas from the footer section of each Google search.
As you can see, you will have an endless supply of keywords to write about just by doing this method and don’t be scared to be creative with your keyword research.
Important note: When you are doing your keyword research you will see some keyword phrases that don’t make sense. Only pick keywords that make sense!
Remember these instant results are coming up because they are keywords that people are searching for. So you can be assured that there is a market for these terms. Like I said before, use only 1 keyword phrase per article. Do not do keyword stuffing to include more keywords.
You will naturally rank for other keywords for when you finish writing the article. So even though you targeted only one keyword phrase, Google will naturally rank you for 100’s of other keywords related to your article.
How do You Judge Which Keywords Are Easier to Rank For?
Keyword research is the easy part of this whole thing. Actually writing a good solid article that rank on the first page of Google takes time. To make this easier, you want to choose keywords that have less competition than others. At least at the beginning of your website.
Because when your site is new, Search engines have less trust/page rank for your site than a site that’s established for a few years. So you want to target keywords that not many websites have written about.
To find out your competition, use “quotes” with your keyword phrase. Like this:
Then go to the last page of results for that keyword.
Then you will see at the top of the page something like “page 3 of 28 results”
What we are interested in is the last number of this. In this case, it’s 28. That means there are 28 pages of competition on Google for this exact keyword phrase. This is also called the QSR (Quoted Search Result).
So now that you know how to figure out the competition you have for this keyword, how do you determine if it’s a good keyword to write about?
I recommend anything under 100 results is fair game for a brand new website. Under 200 results for a bit more mature 3 – 6 month old site.
Using this formula you can find an unlimited amount of keywords to write about and find out the competition of the keyword. I also recommend that if you are using this method to add all your data to a spreadsheet. You should add like 20 – 30 keywords to this list with all the info regarding that particular keyword. So you don’t have to do keyword research on the days that you are writing content.
Here’s an example of this:
How to do Keyword Research With The Jaaxy Tool
Now that I’ve shown you the free method to do keyword research, I want to show you the way I do it personally. You get the same results but much much quicker and easier by using a tool called Jaaxy.
With Jaaxy you can see how many people search for this keyword phrase and how much traffic you can expect to get to your site if you were to rank on the first page of Google for this term. The search number is displayed under “Avg”. Anything over 100 searches is good enough. Don’t worry about the traffic column.
Oh and remember the QSR? You can get that right here with just a click of a button. No need to search for it on Google with quotes and click on the last page to find that number. Remember what I said about saving time earlier?
No spreadsheets needed. Jaaxy allows you to save keywords to a list within Jaaxy itself. This is so much easier than having to add it to a spreadsheet manually
And you can even do the alphabet soup technique within Jaaxy as well. All you have to do is type in the keyword and just use the slider at the top to go through the alphabet.
This is exactly how I do my keyword research. As you can see Jaaxy will save you a heck of a time when doing keyword research. You will also get a rough idea of how many people search for the keyword. Which you can’t see from just Google instant.
Remember: When choosing keywords, look for ones that have above 100 searches and under 100 QSR – This will help you rank faster when you are a brand new site.
Keyword Research Don’t Do’s
- Don’t give too much importance to keywords. Yes, they are important but the content is way more important. Remember you are trying to help a real person through your articles, not a robot.
- If you are writing articles just to include keywords then you are ruining your site
- Focus only 1 keyword phrase per article. Don’t try to keyword stuff. Your article will naturally rank for other keywords automatically.
- Don’t pick keyword phrases that make no human sense. Even though you can see people searching for it.
Hopefully, I made this easy for you all to follow…
Just to recap on some important bits.
When you’re starting your keyword research, start broad. Type your niche down as a start and then go from there. You can use the alphabet soup technique to go through each letter and find an endless amount of keyword phrases to write about. To see the competition use the quotation marks and go to the last page. Remember to choose ones that are under 100 results if your site is new and only pick keywords that make sense.
Although I recommend Jaaxy, using a keyword tool is not a necessity. It will just save you time.
As always if you have any questions about what I talked about here or you found this article helpful, please leave a comment below.