As more and more people are connected to the internet, they are using the internet to purchase online. So that begs the question, how to sell products online without a website?
Where I live in Australia, and all around the world the retail giants that stood tall and dominated the market for a long time, are in a losing battle bringing customers through their doors.
Except for a few, only the companies who adapted to this change have survived.
This change in the buying pattern to online purchases means that an everyday person can run a successful online business from the comfort of their home.
In this post you can get the answers to these questions:
- Can you do it without a website?
- What are your ways to do it
- A case for having a website
Can You Sell Products Online Without a Website?
The answer is yes, you can.
Of course, there are a lot of variables to consider with each option before you go and create your business.
First I recommend that you have a look at the niche you are interested in and doing some research on where and how people are selling/buying their products, and how they are being marketed.
You Should Research:
Do people search for these products?
Do they sell on platforms like eBay or Amazon?
Are they mainly sold on a website?
How to Sell Online Without a Website
Let’s have a look at your options for selling without a website. Each of these options comes with its pros and cons. Since you are not selling on your own real estate (website), means you have to use a third-party platform to list your products. And each of them will need to be vetted to your requirements.
Here are the platforms where people found the most success in:
eBay is one of the biggest and oldest marketplaces since the beginning of the internet. Founded over 25 years ago, eBay has more than 185 million users worldwide.
With eBay, you can list up to 200 items without paying any listing fees and any additional items can be listed for something like $0.35.
And once sold, for most sellers eBay takes a roughly 10% cut (depending on the item) from your final sale value.
There are other options you can pay for with eBay to get your items to stand out more like international visibility. These upgrades cost extra charges that you may decide to use.
All in all with their huge customer base and trustworthy site users, eBay has produced many full-time sellers worldwide.
An online giant created by one of the richest billionaires in the world, Jeff Bezos, Amazon has risen as one of the biggest online marketplaces for pretty much anything you want to sell.
With humble beginnings as an online bookshop, Amazon has produced phenomenal numbers in its quick rise to the top. With over 2.5 million sellers worldwide with the amazon brand, you can truly understand their reach with this platform.
Selling on Amazon has many positives. The biggest one is their user retention and brand trustworthiness. When you are selling on Amazon, you are trusted by their customers.
With their FBA program (fulfillment by Amazon), you can send all your products to Amazon and let them worry about the shipping without you or another third-party company having to do it.
At the time of writing, they have 2 seller plans available.
Their individual plan is more suitable for selling less than 40 items per month, with $0.99 per item sold + additional selling fees.
A professional plan is available at $39.99 per month + additional selling fees. This option is suitable for sellers who sell more than 40 items per month.
Additionally, Amazon takes a referral fee from each item sold. This is usually between 8% – 15%.
Although not as big as Amazon, Etsy had over 45 million buyers in 2019. That number is only growing from year to year.
Etsy is a unique marketplace where you can sell your craft items. Their categories list consist of a wide range of items in handmade, vintage, and craft supplies. If you are someone who is interested in selling these items, Etsy is a good place to consider as well.
When you are selling on Etsy, You pay a $0.20 listing fee that lasts for 4 months, regardless of whether the item is sold or not.
They also have 5% selling fee + some other transaction fees with each sale.
Though their platform has gotten more and more competitive for sellers, if you are dedicated enough, you too can earn a good living selling on Etsy.
Selling on Social Media
I’m not going to dig deep into social media selling. But, they are options for you to consider as well. The two most popular ones that come to my mind are Instagram and Facebook marketplace. But there are others like Twitter and Pinterest with a large user database.
There are pro’s and con’s for each of these platforms, but it’s not my top choice in terms of building a longtime business.
The Case For Selling on Your Own Website
I know you are here because you want to learn how to sell without a website. But as a website owner myself, you have to hear out my case for having a website.
Most people put off creating a website and doing it all by themselves because it’s too complicated and the cost of it all.
Am I right?
But the truth is, with the latest technology, you don’t need to learn any complicated coding to create a website. It’s really easy actually.
In fact, it takes like a minute tops.
Here Are Pros and Cons For You to Consider:
100% control of your business
No competition between sellers selling on the same platform
Build a brand that people will remember
No Platform TOS agreements
You can’t get banned from your own website
Low-traffic at the beginning
Some learning needed (anyone can do it)
Maintaining and running a website isn’t rocket science, all you need is a guide on how to create, maintain, and generate traffic to a website in an easy step-by-step format.
I hope I gave you a good idea of how to create an online business with or without a website. Whatever route you decide to go on, your success depends on the action you take. So if you just read this post and forget about it, nothing will come of it.
To create an online business, you have to be a go-getter.
Whatever route you decide to take, learn new things and apply them to your business. And never give up.
Comment below if you have been thinking of selling online. And which method you chose. If this post was helpful to you, consider sharing it with your friends.