How to Write a Blog Post That Dominates Search Engine Rankings!

Is it hard to learn how to write a blog post?

You might think writing blog posts is time-consuming and difficult.

I used to think that too…

Writing blog posts can be a chore and take you the whole day if you don’t have the right formula. But, in reality, It shouldn’t take more than 2 – 3 hours to write a blog post once you get the hang of it.

One very common misconception is that you have to be an expert writer to write blog posts.

Fortunately, this is NOT the case.

You just need to have something to say about a topic that will help someone else. If you can explain to a friend a solution to a problem that you know or have researched in the past about, then you can write blogs. It’s that simple. Trust me on this.

But there are certain things you need to know when writing so you can write quality articles that:

Keep the reader interested
Provides the answer to their question
Ranks higher in search engine results

So today I’m going to teach you A to Z of writing a blog post. This is the Formula that I follow when writing my blog posts on my sites.

What is a Blog Post?

A blog post is a way of communicating with your target audience to answer a specific question they have and to drive free traffic to your site.

Today, almost every site on the internet could use a blog. A blog can be a very powerful tool and can give your website a good source of traffic and income.

As I said before, people are not after a masterpiece from you. Just enough words to get your point across to help them with the problem they are facing is a good place to start.

Different Types of Blog Posts

Not all blog posts are the same. There are lots of different types of blog posts. Like List posts, how-to posts, pillar posts, review posts, etc, etc.

As you get advanced and comfortable with writing, you may want to experiment with all these types to see how they work for you.

I’m not going to focus on all of them in this post because I want to keep this post simple and effective. I’m going to tell you the exact 3 types of blog posts you should work with going forward. They have been the most effective for me.

Best of Lists

Best of lists are list posts that list the actions the reader should take to solve their problem.

Example 1:

5 Ways Anyone Can Start a Website
9 Steps to Build a Successful Affiliate Marketing Business

These are easy to write and are very effective. It shouldn’t take you more than 2 hours to come up with a few ideas to write your first list post.

Example 2:

Let’s say you’re doing a dog training website. You could do:

5 Amazing Homemade Dog Treats For Your Dog
8 Best Dog Toys For Medium Sized Dogs

How-to Posts

“How to” posts are also very effective in bringing traffic to your site. These posts are usually meaty with lots of information.

Example 1:

How to Write an Article Fast
How to Write a Product Review

Example 2:

On a dog training website, you could do:

How to Get Your Dog to Stop Barking All The Time
How to Train Your Dog to Stop Jumping on People

Product Review Posts

Product reviews are very effective at bringing in sales. Reading product reviews is the last step before people buy a product. I’m sure you have read a product review online before deciding to buy something. As a blogger on online entrepreneurship, I mainly write product reviews on other internet marketing products.

Example 1:

Wealthy Affiliate Review
Cash4Clickz Review

Example 2:

Again on our example dog training niche you have a ton to choose from.

XYZ Dog Toy Review
ZYX Dog Leash Review

The reviews can be positive or negative. It doesn’t matter. As long as it’s your honest opinion. If it’s a negative review, recommend an alternative solution so that they leave your post with the solution.

Who Are You Writing The Blog Post For?

One of the first steps, before you start writing a blog post is to figure out who you are writing the post for and write accordingly.

This is important as this will determine what style you write the blog post and what language to use.

For Example:

If your blog post is targeting 18-40-year-olds who are in university and looking for an online business opportunity. You don’t want to spend a lot of time explaining how the internet works or what a website is.

Chances are they know that stuff already and you will only bore them with that information.

So before you write, think, who is the type of person going to read this blog post.

Research Your Post Topic

Do you think all pro bloggers know everything there is to know about a topic before they write?

The answer is No.

Before I write a blog post I do some research on that topic. This process is very important as this is where you get all your information for your blog post.

The research process involves me reading content on that topic from other sites, watching videos, and looking into any other forms of information that will help me write an all-round quality blog post.

This is totally normal. And this is what every blogger does before they start writing unless they know everything there is to know about the topic. Which is rare.

So don’t worry if you are not an expert on the topic. You can write a useful blog post with your research.

Captivating Title Brings The Clicks

Here is something you definitely need to pay attention to. A title is what your reader sees before they click and open your blog post.

This is like the Thumbnail picture for Youtube videos. Like a video that needs a good thumbnail picture to entice people to click on a video, a blogger needs a catchy title that is irresistible for your reader to ignore.

In the beginning, before you start writing your blog post, you need to come up with a working title. This is not going to be your final title. But it is something that is going to give you direction to your blog post.

Important Note: Don’t write the blog post first and then come up with the title. Your post needs direction. And a working headline gives that. If you write a blog post without knowing your title. You are not going to stick to one topic. A working title first, then write your blog.

3 Tips When You’re Deciding on a Final Headline:

Make sure it grabs attention
Make sure it is relevant to your post
Incentivize the user to click

For Example:

1). How to Get Rid of Face Acne

2). How to Cure Problem Face Acne That Made You Insecure For Years

Which headline would you click on?

Although I didn’t spend too much time on this. I think you know which headline you would click on. I would definitely use number 2 because when I had acne, I definitely was insecure about my appearance.

Introduction, Introduction, Introduction

Introduction Handshake

As much as the title, you can’t forget about the introduction.
The introduction is where you entice the reader to read the rest of your post.

I like to start my intros with a fact, joke, or something that makes what I’m about to talk about interesting. The intro is where most people lose the attention of the reader so whatever you wrote, re-read it yourself and ask would you have stayed on this article if you were the reader.

The introduction should cover what you are going to talk about and how you are going to help. Without giving everything away in the intro.

Write Your Blog Template Beforehand

One of the biggest problems we face before we write is the blank white screen with the cursor blinking and not a thought in your mind on where or how to start.

It’s something that happens to everyone so don’t let that discourage you.

There is a way to overcome this problem by writing out the blog template before you actually start writing the blog.

It will look something like this:

Blog Post Template Example

As you can see, a template is the shell of a blog post. It contains a place to write the intro, subheadings to write out your ideas and a conclusion space to write up your summary.

Every article will have different intros, subheadings, and conclusions. But, they all will have a similar format.

Hot Tip: Use subheadings to separate your Ideas within the post like the template example.

Once you have written your template, it is easier to just fill in the blanks than staring at a white screen before you start writing.

Writing up your post template is the biggest tip I can give you to be able to get into a flow stage of writing where the words just come to you as you complete the previous sentence.

When you are writing out your subheadings. Make them easy to skim read. Because there is a good percentage of people that will not read your article word to word. It’s something we all do. And you most likely have done it yourself. You don’t want to lose these readers and by making your subheading clear and precise, you are not losing those traffic.

Learn: How I Learned to create websites, write blogs, drive traffic, and built my online business.

Add Relevant Images to Your Post

You may have heard the saying, a picture tells a 1000 words.

That is not the only reason to add images on your post though. Images make a post more beautiful and it’s easy on the eyes of the readers by breaking up text blocks. Not only that. A relevant image helps the reader grasp the concept you’re presenting them.

As you can see images are very important to a blog post. But you can’t use just any ol’ image.

Golden Rules When Using Images on a Blog Post:

  • Add a relevant image in the first fold of the blog. (below the Headline, above the Introduction)
  • More relevant images throughout the post if it helps the reader understand a concept better.
  • Use copyright Free Images

How to Use Links in a Blog Post

Internal Link Example

Links are clickable text pieces that drive traffic to other pages of your website or external website. These links expand on a topic that you’ve or someone else written on.

Add Relevant Internal Links. Internal links are links to other posts within your site. These links help the readers as well as helps with SEO to rank higher in Google.

Add Relevant External Links. External links are outgoing links to another site that is relevant to the post. Don’t be scared of using external links, as much as you are taking traffic away from your site, it helps your site too by giving you more SEO power. You don’t need to use them on every post. Only do it if it helps your reader.

If you’ve shared a statistic, cite your source via a link to where you got it from. So that people can see you didn’t make-up numbers.

A Conclusion to Your Message

A conclusion is the summary of your post. It touches on everything you talked about and maybe even gives your opinion on a matter if its something like a product review post.

The conclusion is usually the best place to add your call to action links.

Call to Action Link Example

Call to action links are links that usually lead to a product that you want them to buy that is relevant to the post and that helps with the problem that led them to your blog post.

You can also use the last few words of the post to request some feedback on your post and to ask for some engagement by commenting and sharing the post if they found it helpful.

Before You Publish, Edit Your Blog Post

Now that you’ve written up your post, It’s not yet time to hit publish. You have to proofread the whole thing again to check if all the sentences, images, links, and text formatting is in the right place.

Also, don’t forget to spell-check. A spelling mistake or two isn’t a big deal but you don’t want it littered throughout the post.

And That’s it! This is my exact formula I follow when writing my blog posts.

Bonus Blog Post Tips

  • Keep your paragraphs small. No more than 2 to 5 lines long. People don’t like reading big chunks of text.
  • Use conversational Speak. (As if you’re writing to a friend)
  • Re-read the post as a reader and think, “Would I have found this post helpful?”
  • Don’t be a perfectionist, don’t take a week to finish and publish a post. You can edit later if you want. Get your content out there.
  • Aim for 1000 words for every post. Most high ranking posts are around or above this number.

Where I Learned to Blog

Look, if it helps you, I grew up in a country where English is not the native language. I spent my first 14 years of my life not knowing how to speak proficiently or write an English essay that got good marks in high school.

I never thought I would ever write articles let alone do it for a living.

I write as if I am talking to a friend. Which is why I’m successful.

Writing a blog post is only one aspect of running an online business. If you want to earn an income online and build a sustainable online business you need to learn the other aspects of it too.

The place where that taught me how to run a website, how to write blog posts, how to drive traffic, and earn money online is Wealthy Affiliate.

They teach you A to Z of creating and running an Online Business. If you’re serious about your website it is the place to start.

Let me know in the comments below if you have any questions about anything I mentioned in this post. Share this post with your friends if you found it helpful.

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16 thoughts on “How to Write a Blog Post That Dominates Search Engine Rankings!”

  1. Hello Shaun
    I like your information on How to write a blog post. It’s great, informative and beneficial for me as I too am a blogger. I have saved you site so I can refer back for guidance. Thank you for writing this post.

    Reply
  2. Hey, Shaun,

    Awesome post, I like the way you’ve covered the topic.

    Writing articles consistently could be time-consuming in the beginning but the more you do it, the easier it becomes.

    I have a quick question for you, there is software generating content, do you think it’s a good idea to use them?

    I appreciate your feedback on this!

    Best Wishes,
    Natalie

    Reply
    • Hi Natalie,

      Writing consistently is how I improved my blog posts. And, no, never use software-generated content. That’s a sure way to lose all rankings for your site.

      Reply
  3. Thanks for summarizing in the list what all it takes for a well-written post.

    I only started writing a blog a few months ago, and I’m still learning, and when you reach a certain level, you keep upgrading. That is why all such information is welcome to me.
    Friendly greeting,
    Nina

    Reply
  4. You have laid out some great points here on writing a blog post. Planning your blog topic, creating an outline of your post, and doing research are crucial when it comes to writing. Also, I personally like to write a draft in a single session then re-read and build the final version. Lastly, reading my post aloud to check the flow of content.

    Reply
    • Hey,

      I really like the last few tips you included here. Reading out loud is something that was taught to us from a young age but somehow we forget about it or just don’t do it when we are older. I completely agree with you that reading out loud is the best way to check the flow of content. Awesome tip.

      Reply
  5. Hi Shaun, you’ve explained everything so clearly about writing blog posts that get high positions in search ranking. I always start with the title, SEO title, and description before writing my posts. I even source images first as well. Outlining with subheadings helps enormously and is a bit like making a sketch before creating a piece of the finished artwork. Any beginners reading this will learn a great deal and hopefully write helpful and engaging posts:)

    Reply
    • Hi Kathy,

      Yeah, these are the exact steps I follow to SEO my posts currently. I left no stone unturned when it came to this article. That’s interesting that you write the SEO title and description before writing the post. I only write a “working headline” before I finish my draft, then I polish the headline and the post, and lastly write the SEO metadata stuff. Whichever way works for you is the best way to do things so more power to you 🙂

      Reply
  6. Absolutely one of the best guides to writing blog posts! I like how you have explained first the different types of blog posts. I think it’s very important to know that there are so many different ways you can write blog posts and you’ve hit the nail on the head with the whole article here!

    A lot of people, including myself, get excited about blogging, but when it’s time to start typing, the creative block appears. Your post here explains the process perfectly and will be of a lot of help to a lot of bloggers out there.

    Thanks a lot for sharing!

    Reply
    • Hi Ivan,

      Thank you for your kind words. I wanted to create a post that’s simple enough but also thorough enough for someone new to understand and follow when they are writing their blog posts.

      Reply
  7. Hi Shaun,

    This is a very helpful article on anyone thinking or wanting to improve on their writing blog post skills. I found this article highly informative and I took away many aspects to improve my own blog post skills. I particularly found the frequency of posts useful. You have helped so many of us who may feel under-confident to start an online business because of our lack of blog post writing knowledge.

    Thank you very much!

    Reply
  8. Hi Shaun,

    Thanks for this helpful article that explains a lot about how to structure our blogs. I agree with you that we all need to think about the targeted audience that we write for. It plays an important role in whether your article can touch people’s minds and make them try your recommendations.

    Cheers,
    Matt

    Reply
    • Hi Matt,

      I’m glad you found the post helpful. A key factor that some newer bloggers make is forgetting who they are writing the article for. So yeah, definitely the target audience is something to keep in mind before writing every post.

      Cheers,
      Shaun

      Reply

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